One of the most tragic aspects of the Covid-19 pandemic has been the surge in domestic abuse across the globe. To counter this, Ireland’s department of Justice and Equality and TBWA\Dublin have created ‘StillHere’, a campaign that reflects the new reality and pressures of life in lockdown whilst offering support to those experiencing domestic abuse.
The TV spot, shot using FaceTime, sees a woman on a video call with a friend who is then interrupted by her abuser. The film ends with a reminder that ‘If your home isn’t safe, support is still here’ alongside details for multiple helplines.
Film advertisement created by TBWA, Ireland for Department of Justice & Equality, within the category: Public Interest, NGO.
Executive Creative Director: Des Creedon
Copywriters: Niall McDonnell, Blaise Hoban
Art Director: Mikey Ryan
Producer: Kate McEvoy
Business Director: Yvonne Caplice
Account Manager: Ruth Gill
Production and Post-production: TBWA\Dublin – MAKE
Director: Rupert Morris
Sound: Mark Richards / Mutiny
Media agency: Fiona Howard, Laura Comber, Brian Carolan / PHD Media