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Will you help?

Agency Network: 
Published/Aired: 
August 2015

Description

DB Export, Colenso BBDO and Gull launched DB Export Brewtroleum – a clean-burning biofuel made from the yeast leftover after they finish brewing beer. Since then, a nation of men have rallied to the planet’s defence, selflessly committing themselves to drinking DB Export. While everyone wants to help Mother Nature, not everyone can drink full-strength beer, so the brewery has created DB Export 0.0% Citrus – a refreshing lager with 0.0% alcohol and natural lemon juice. Its 0.0% alcohol content means that now anyone can help contribute to the production of the planet-saving biofuel.

Film advertisement created by BBDO, New Zealand for DB Export, within the category: Non-Alcoholic Drinks.

Advertising Agency: Colenso BBDO, New Zealand
Production Company: Scoundrel
Director: Tim Bullock
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Highest Rated

SmAsh's picture

I for one don't understand "non-alcholic" beer especially one that is made from lemons. What's the point?
Why drink lemonade pretending to be a beer? Choose either or and stop the shenanigans. Real beer has alcohol in it. Full stop.

And as for saving the planet??? ....DB please???!!!!

SmAsh
Activity Score 683
ATV
halaby87's picture

Mmmm,

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Culture's picture

WHaaat???

Culture
Activity Score 978
Creative Director
kleenex's picture

HUH!?!?!?!!?

kleenex
Activity Score 58797
Web Designer/Developer
SmAsh's picture

I for one don't understand "non-alcholic" beer especially one that is made from lemons. What's the point?
Why drink lemonade pretending to be a beer? Choose either or and stop the shenanigans. Real beer has alcohol in it. Full stop.

And as for saving the planet??? ....DB please???!!!!

SmAsh
Activity Score 683
ATV
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