Advertisement

The Great Wine Depression

Campaign
Agency Network: 
Published/Aired: 
March 2012

Also From This Campaign 2

Description

Film advertisement created by BBDO, Australia for DB Export Dry, within the category: Alcoholic Drinks.

Advertising Agency: Colenso BBDO, Australia
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: James Tucker
Copywriters: Simon Vicars, Levi Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson
Account Manager: Patrick Rowley
Planning Director: James Hurman
Planner: Hayley Pardoe
Agency Producer: Jen Storey
Production Company: The Sweet Shop
Production Company Producer: Fiona King / The Sweet Shop
Director: Steve Ayson / The Sweet Shop
Sound Design: Craig Matuschka / Liquid Studios
DOP / Cinematographer: Chrighton Bone
Editor: Peter Sciberras / The Butchery
Post Production: Toybox
Online Editor / Visual effects: Leoni Willis / Toybox
Music / Artist: Peter Van der Fluit / Liquid Studios
Log in to post comments
kleenex's picture

well the ad does look different.

kleenex
Activity Score 58657
Web Designer/Developer
Wordfruit's picture

I think the idea is ok, and the spot is not bad, but not really that strong.

I think the Wine List was stronger.

Wordfruit
Activity Score 1023
Hadrons's picture

An interesting documentary ad. .

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tejónidas's picture

i like it, cool ambientation. But i think only works in New Zealand

Tejónidas
Activity Score 247
Creative Director
Temple's picture

Lame strategy. I liked the 80's tone of voice though.

Temple
Activity Score 11341
Creative Director
Ben Clarke's picture

Great work, I like that it DB is prepared to have a laugh at themselves whilst taking the piss out of wine drinkers, makes me align with the brand straight away. I love a brand that likes to have fun. That in my mind is great branding and cleaver stratergy.

Ben Clarke
Activity Score 168
Art Director at Smart Inc Advertising Melbourne
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now