Helmet has always been a good idea

Agency Network: 
June 2021


The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city. One problem, helmets have never become as popular as cycling itself. To combat this, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings.

Film advertisement created by &Co, Denmark for Danish Road Safety Council, within the category: Public Interest, NGO.

Advertising Agency: &Co., Copenhagen, Denmark
Production: New Land
Post Production: Copenhagen VFX
Creative Director: Thomas Hoffmann
Art Director: Ole Hoffmann
Art Director: Kristoffer Winther Sørensen
Copywriter: Kristian Eilertsen
Media Strategist: Nynne Sille Hansen
Planner: Katrine Thamdrup
Account Manager: Louise Brinkland Færch
Account Manager: Louise Rasmussen
Account Manager: Anne Sophie Vendal
Client Director: Thomas Christenson
In-house Producer: Filippa Borg
In-house Editor For Supporting Elements: Søren Jespersgaard Albrechtsen
In-house Editor For Supporting Elements: Frederik Topsøe Jensen
Executive Producer: Sara Samsøe
Director: Tore Frandsen
Director Of Photography: Kasper Wind
Editor: Jacob Schulsinger
Focus Puller: Magnus Eidemak
Gaffer: Tobias Juhl
Best Boy: Thomas Spoon Menzer
Best Boy: Anders Knudsen
Production Manager: Janni Thomsen
Production Coordinator: Lasse Bugge Schmidt
Production Designer: Mads Jørgensen
Production Designer: Christian Rathmann
Props Master: Morten Skovsang
Stylist: Dagmar Stefflova
Wardrobe: Ondřej Kinský
Wardrobe: Karolína Koláčková
Wardrobe: Freja Fabricius
Makeup Artist: Louise Bruun
Makeup Assistant: Line Nowark
Makeup Assistant: Darren Kordich
Extra Coordinator: Fie Madsen
Sound Recordist: Duran Darkins
Casting: Saskia Skeel Fahlsten
Extra Casting: Tommy Duus
Grader: Mikael Balle
VFX Supervisor: Christian Sjöstedt
Sound Design: Kevin Koch
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