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Agency Network: 
Published/Aired: 
July 2011

Description

Film advertisement created by Cramer-Krasselt, United States for Corona Beer, within the category: Alcoholic Drinks.

Advertising Agency: Cramer-Krasselt, Chicago, USA
EVP / Chief Creative Officer: Marshall Ross
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
Art Director: Chad Verly
Copywriter: Dan Catterson
Management Supervisor: Renee Chez
Lead Producer: Rob Jaeger
Production Company: Smuggler
Director: Brian Beletic
Executive Producer / Partners: Patrick Milling Smith, Brian Carmody
Executive Producer / COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Lesley Chilcott
Editorial: General Editorial LA
Editor: Noah Herzog
Producer: Robert Parker
Post-Production / VFX: Mass Market LA
Producer: Nick Fraser
VFX Supervisor: Kathy Siegel
Flame Artist: John Shirley
Colorist: Stefan Sonnenfeld CO3
Sound Design: Q Department NYC
Audio: Mike Coyle / Chicago Recording Company
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Reality Check's picture

Watching this is like drinking milk that's about to turn: it looks OK but smells a little dodgy. ("Dodgy," as in why didn't the black gentleman offer the woman a drink? The end result – and end frame – makes him appear friendless.)

Reality Check
Activity Score 2549
AnasCr's picture

Clever and refreshing commercial! But i would like something more from Corona..

AnasCr
Activity Score 90
Creative Director
atb2005's picture

I can't believe that so many people are involved with what appears to be a low budget production. Sure, some Heineken spots are a bit weird, but at least they are entertaining. The Corona ones are as forgettable as the taste of the beer.

atb2005
Activity Score 13557
Temple's picture

It's not very common for beers to have campaigns which go on for years. It seems this Corona beach thing is turning into a campaign which is remarkable. But on the other hand, this particular spot is nothing special, we 've seen better executions of this beach thing.

Temple
Activity Score 11341
Creative Director
Ron Burgundy's picture

it meets the brief very nicely, I like the find your beach thing....but I agree with comments above the African American gentleman should have handed her a beer.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
dean viii's picture

Very trite, expected way to tackle the message. C-K has gone downhill.

dean viii
Activity Score 1686
Creative Director
Glut's picture

mind refreshing

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
cmb's picture

Predictable.

cmb
Activity Score 1406
Copywriter
Nike Diesel's picture

What cmb said.
Predictable and sad.

Nike Diesel
Activity Score 13720
Art Director
Ceballos's picture

Is the beach the only place when an american can drink beer?
Coronita´s ads= people drinking on the beach.
Stop it!

Ceballos
Activity Score 621
Copywriter
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