Chime, the leader in US Challenger banking announced today the company's first National Ad Campaign: “Early Payday." The new campaign comes at a time of remarkable growth for the company and will help Chime reach even more customers and help millions of Americans take control of their financial lives, avoid bank fees and save money automatically.
Developed in partnership with Ad Agency barrettSF and shot by Doug Cox of the Cabinet, the two spots entitled “Early Payday - Just Got Paid" and “Early Payday - I'd Be Crazy to Go Back” feature people calling out Chime’s “Get Paid Early” feature and no hidden bank fees. In one, a sales guy gets an awkward helping hand in pointing out the benefits of Chime. In the other, a young woman reflects on her not-so-distant banking life before she switched to Chime.
Film advertisement created by BarrettSF, United States for Chime, within the category: Finance.
Founder / Executive Creative Director: Jamie Barrett
Creative Director: Aryan Aminzadeh
Associate Creative Director / Art Director: Jen Hart
Founder / Managing Director: Patrick Kelly
Account Director: Molly Warner
Account Supervisor: Julia Ortinez-Hansen
Head of Broadcast Production: Conor Duignan
Broadcast Producer: Charlotte Dugoni
Production Company: The Cabinet
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman
Post Producer: Jim Vaughan
Editor: Stu Barnes
Assistant Editor: Marta Navarrete
Flame Artist: Ivan Miller
Sound & Mix: One Union
Sound Engineers: Eben Carr, Joaby Deal
Managing Director: Matt Notaro
Producer: Nick Castillo
Colorist: Ayumi Ashley