Agency Network: 
June 2019


4 chilean women die every day because of breast cancer, the easiest detectable cancer.

The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem.

This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives.

Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.

Advertising Agency: DDB, Chile
Chief Creative Officer: Walter Ioli
Executive Creative Director: Gastón Potasz
Creative Director: Jorge Portales
Copywriter: Robert Canales
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