Chile’s Independence Day is among the country’s most coveted national holidays. This year, to celebrate, Chevrolet and Commonwealth//McCann created a campaign centered around a traditional Chilean dance, titled “Cueca,” starring none other than the newest Silverado truck model.
Film advertisement created by McCann, Chile for Chevrolet, within the category: Automotive.
Vp: Samuel Estrada
Cco: José Ignacio Solari, Alejandro Bermúdez
Creative Director: César Aburto, Rolando Tessini
Copywriter: Gabriel Lara, Eduardo Chamorro
Art Director: Leandro Dessoy, Milivoy Yutronic
Account Director: Cristián Dittborn
Director: Manu Miggone
Audio Studio: Miranda And Tobar
Responsible For The Client: Macarena Bravo