Agency Network: 
October 2021


Chile’s Independence Day is among the country’s most coveted national holidays. This year, to celebrate, Chevrolet and Commonwealth//McCann created a campaign centered around a traditional Chilean dance, titled “Cueca,” starring none other than the newest Silverado truck model.

Film advertisement created by McCann, Chile for Chevrolet, within the category: Automotive.

Advertising Agency: Commonwealth//McCann, Santiago, Chile
Vp: Samuel Estrada
Cco: José Ignacio Solari, Alejandro Bermúdez
Creative Director: César Aburto, Rolando Tessini
Copywriter: Gabriel Lara, Eduardo Chamorro
Art Director: Leandro Dessoy, Milivoy Yutronic
Account Director: Cristián Dittborn
Producer: Primo
Director: Manu Miggone
Audio Studio: Miranda And Tobar
Responsible For The Client: Macarena Bravo
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