My name

Agency Network: 
February 2015

Part of Collection


Chinese New Year spot

Film advertisement created by Fred & Farid, China for CCTV, within the category: Media.

Advertising Agency: Fred & Farid, Shanghai, China
Chief Creative Officer: Fred & Farid
Creative Director: Feng Huang
Copywriter: Jing Qian, Aser Cao, Chris Wang
Art Director: Pirate Li
Brand Strategist: Jing Qian
Agency Producers: Karim Naceur, Terry Jin, Joey Wang
Developer / Account: May Xiao, Susanna Ding, Vivian Liao
Post Producer: Yan Jue
Music Supervisor: Blinde Wu
Production Company: Gwantsi
Producer: Jinming Liu
Director: Limin Wang
Photographer: Chenyu Jin
Music: Flower of Mons
Editor: Blinde Wu, Bobo Zhou
Post-Production: PO Shanghai
Log in to post comments
kleenex's picture

I like.

Activity Score 58777
Web Designer/Developer
halaby87's picture


Activity Score 10512
Other at Health Communications Egypt |


Junyi Liu's picture

I'm a Chinese and I was really moved by this advertisement. It might not be a good commercial for western people or culture since there has been culture differences between us. But in China, name is really important for Chinese. From the beginning of birth, name will accompany our life with its distinctive meaning. The affectionate name applies, and it is about our love and dreams. The stories behind the name are telling the belong and inheritance. The commercial director hopes it can remind everyone of their belong and expect that have been given to their name at the beginning of life. Let everyone remember that even they go further away, walking even fast, and they can always engrave where they come from in their mind. Western people might not understand this commercial, because the content in these ads are not related to western culture at all. On the contrary, it reflects reality of Chinese, and it touches Chinese people.

Junyi Liu
Activity Score 16
asahikk's picture

oh there 's a girl speak cantonese, impressive cctv

Activity Score 237
Graphic Designer
Featured Content

Latest Collections