Agency Network: 
December 2010

Also From This Campaign 2


This new campaign, via Clemenger BBDO Melbourne, is all about those stories that you tell your mates over a beer, the funny, exciting stuff that gets better the more times you tell it. Carlton Dry will re-create the winner's story as a three minute online film with Steven Seagal playing the part of the winner.

Film advertisement created by BBDO, Australia for Carlton Dry, within the category: Alcoholic Drinks.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Art Director: Luke Thompson
Copywriter: Seymour Pope
Senior TV Producer: Sevda Cemo
Director: Brendan Gibbons
Executive Producers: Matt Noonan, Peter Grasse
Producer: Tara Riddel
Production Company: Curious Film Australia
DOP / Cinematographer: Jeffrey Kimball
Editor: Matthew Richards / Cycle Media, Canada, Jack Hutchings / The Butchery, Australia
Sound Designer / Engineer: Paul Lecouter
Sound House: Flagstaff Studios
Online Operator: Eugene Richards
Post Production: Digital Pictures
Photographer: Mat Baker
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Roger Keynes's picture

Cheesy beer ads. Mmmmmmm... :)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

jackblack's picture

Wonder how much they spent on cg for Segal's face? Damn!

Activity Score 2346
Art Director
suresh90's picture

This stuff is copied from a Tamil film .......................

Activity Score 614
Art Director at visualizer |

everartz's picture

your new here, i can see it from your pencils count.. when you say this was done, copied.. prove it!

Activity Score 7571
Art Director |

| everartz |

Temple's picture

turn you into a wallet, one-liner of the month. Besides, excellent approach overall.

Activity Score 10883
Creative Director
kleenex's picture

Even if they did use the real Steven Segal this ad sucked.

Activity Score 57557
Web Designer/Developer
morse's picture

I think this fits the brand. It's entertaining.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

woads's picture

No creative idea, just get a celeb who's having his 5 minutes of 'Chuck Norris' time.

Activity Score 8
dadada's picture


Activity Score 1708
Art Director |

Everybody is creative, be yourself.

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