Just say the words “Play Capital” and the star studded world of Capital, the UK’s No.1 Hit Music Station, bursts into your home in this new advert from London-based creative agency Mr. President. Camila Cabello shoots flying tennis balls, Craig David gives the 7-day forecast, Sean Paul rides a pimped up trike while Anne-Marie boxes, Rita Ora is covered in sparkly ticker tape and Shawn Mendes plays hockey. Building on the “Only on Capital” brand platform, “Play Capital,” shows that the world of Capital is right there anytime, day or night.
The ad shows the Capital Summertime Ball and in the Capital studio. Play Capital features Breakfast show host Roman Kemp, along with performers Camila Cabello, Shawn Mendes, Taylor Swift, Craig David, Sean Paul, Anne-Marie, Rita Ora, Olly Alexander, Dua Lipa and Little Mix.
Film advertisement created by Mr. President, United Kingdom for Capital, within the category: Media.
Executive Creative Director: Jon Gledstone
Senior Account Manager: Anna Jackson
Business Director: Hannah Partridge
Agency Producers: Harriette Larder, Jon Clarke
Production Company: Hoi Polloi Media
Director: Chris Faith
Producer: Pete Shuttleworth
Production Managers: Archie Johnston Stewart
DoP: Olly Wiggins
Additional Unit Cameras: Tristan Cones, Jim Maclean
Offline Editors: TenThree Editors
Editor: Kevin Palmer
Edit Producer: Ed Hoadley, Zoe Hockings
Post-production: Big Buoy
VFX Producer: David Keegan, Emma Shuter
Flame Artist: Huss / Big Buoy
Colourist: Jonny Tully / Big Buoy