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Running (Unstoppable)

Campaign
Agency Network: 
Published/Aired: 
March 2012

Also From This Campaign 2

Description

Visual Effects: Crush Inc.

Film advertisement created by BBDO, Canada for Canadian Paralympics Committee, within the category: Recreation, Leisure.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director / Copywriter: Michael Clowater
Associate Creative Director / Art Director: Linda Carte
Agency Producer: Terry Kavanagh
Production Company: Sons & Daughters
Executive Producer: Liane Thomas
Production Co. Producer: Andrew Sulliman
Director: Mark Zibert
Cinematographer: Chris Mably
Editor & Editing House: Mark Paiva, PosterBoy Edit
Music: RMW Music
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andylefty's picture

Very very nice.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
rakistangel's picture

very good

rakistangel
Activity Score 77
Art Director
Taylormade's picture

Pretty good result on a juicy brief. But why is the video only 360p on YouTube? When was it uploaded, 2004?

Taylormade
Activity Score 408
Where is the idea's picture

interesting....leaves you with a good feeling at the end.

Where is the idea
Activity Score 707
Creative Director
Temple's picture

It wants to be positive, but it turns out quite creepy.

Temple
Activity Score 11341
Creative Director
Mammoths-Not-Dead's picture

good! i like it, well done. in a best traditions of catchy sporty ads

Mammoths-Not-Dead
Activity Score 414
bate_palmas's picture

I thought that was fantastic. I might have hoped that there would've been some sort of message about coming round full circle, but still.

The execution is different to anything I've seen yet. Well done!

bate_palmas
Activity Score 1479
alistair's picture

awesome. well done !

alistair
Activity Score 162
Art Director at Independent
JCG's picture

Loved it!! Deserves a Lion!! Congratulations!!

JCG
Activity Score 39
Copywriter
kleenex's picture

WOW!!!

kleenex
Activity Score 58793
Web Designer/Developer
jeph's picture

Gorgeous.

jeph
Activity Score 156
Copywriter
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

_tj_'s picture

I think this is just awesome.

Also, when I was looking to break into advertising, I contacted a bunch of CDs looking for some advice. Peter Ignazi was one of a handful of busy industry vets that took the time to reply.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

sirvan's picture

This has been done before, many times, but it's still good.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

theoldkettle's picture

Really superb ad!

theoldkettle
Activity Score 212
Art Director at Future Group
Wordfruit's picture

Brilliant

Wordfruit
Activity Score 1023
chunkylover69's picture

it's no new skittles touch ads. oh wait. anything is better than the new skittles touch ads. so i take that back.

chunkylover69
Activity Score 71
nemesis's picture

powerful

nemesis
Activity Score 767
Creative Director
Lisbon freak's picture

It 's nice to show these athletes for what they really are. Powerful film.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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