Agency Network: 
December 2020

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Just in time for the holidays comes a new spot from Campbell’s, created by Leo Burnett Chicago and Psyop along with Squeak E. Clean Studios, that harkens to the spirit found in the original Campbell’s Snowman spot first aired in 1993.

In the new “Snowbuddy” spot, a little girl struggles to pull a snowman on a sled through the snow in the hopes of bringing joy to her friend. Chilled to the bone after her arduous trek, her now cheery friend invites her in for a steaming bowl of Campbell’s Chicken Noodle Soup — which does the trick of warming the friends both inside and out.

Film advertisement created by Leo Burnett, United States for Campbell's, within the category: Food.

Advertising Agency: Leo Burnett, Chicago, USA
ACD/Copywriter: Garrett Vernon
ACD/Art Director: Jillian Lamb
SVP Creative Director/Copywriter: Natalie Taylor
SVP Creative Director/Art Director: Isabela Ferreira
Chief Creative Officer: Liz Taylor
SVP Executive Producer: Denis Giroux
Sr. Producer: Kimberly Cowie
Account Executive: Alexandra Rivard
Account Director: Kate McClean
EVP Account Director: Susan Lulich
VP Strategy Director: Amrita Bhatia
EVP Strategy Director: Pushpa Gopalan
Assoc. Creative Resource Director: Loraine Wysmier
Production: Psyop
Director: Jack Anderson
Executive Producer: Eve Strickman
Senior Producer: Summer Gregori
Editor: Almog Antonir
Colorist: Kim Stevenson
Music and Sound Design: Squeak E. Clean Studios
Executive Producer: Chris CLark
Creative Director: Justin Hori
Composer: Julie B. Nichols
Audio Engineer/Mixer: Surachai Sutthisananakul, Sarah Krohn
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