Agency Network: 
July 2018


Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk.

The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on.

Film advertisement created by Grupo Gallegos, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Advertising Agency: GALLEGOS United, Huntington Beach, USA
Creative Director: Sharon Cleary
Art Director: Aaron Onsurez
Copywriter: Jeb Quaid
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