Got Milk? - Picante

Agency Network: 
July 2018


Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk.

The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on.

Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Advertising Agency: GALLEGOS United, Huntington Beach, USA
Chief Creative Officer / Co-President: Andrew Delbridge
Chief Strategy / Engagement Officer: Sharon Cleary
Executive Creative Director: Dino Spadavecchia
Creative Director: Sharon Cleary
ACD / Art Director: Aaron Onsurez
ACD / Copywriter: Jeb Quaid
Producers: Ramon Nuñez, Ingrid Ruiz
Group Director: James Kulp
Account Executive: Carol Carlos
Director of Communications Planning: Angel Xie
Director of Strategy: Catarina Goncalves
Account Planner: Megan Muetterties
Social Media Director: Aldo Chuc
Social Media Managers: Noor El-Annan, Chris Adams
Project Manager: Karlyn Becsi
Director: Brian Billow / O POSITIVE
DoP: Kenji Katori
Executive Producers: Ralph Laucella, Marc Grill
Editor: Chan Hatcher / CABIN
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