Description
BYJU’S FutureSchool, the leading interactive online learning platform, today released a new digital spot titled, ‘If I Had a Satellite’, to inspire budding space explorers and promote its revamped Code A Satellite program. BYJU’S FutureSchool tapped international creative animation/design studio LOBO, to work alongside its in-house creative team to craft a charming ad that captures the essence of a childlike curiosity with the endless possibilities of the universe.
In the ad, a young girl named Valentina--named for the first woman to go to space, cosmonaut Valentina Vladimirovna Tereshkova--sings a specially-composed song “If I Had A Satellite” while her childhood bedroom falls away and reveals a spectacular moonscape. The Sun, planets and stars become Valentina’s backdrop as she ventures through the cosmos with the help of the friendly satellite Ayana, exploring the Earth and Mars, and even stopping to snap a selfie, demolishing the boredom of stagnant learning along the way. The original song lyrics were written by BYJU’S FutureSchool’s Global Creative Director, Michael Zulawinski, and composed by TikTok lo-fi phenom “Little Monarch” (@littlemonarch). The commercial will be cut in both :30 and :15 spots for global use, including transitions for both Portuguese and Spanish.
This professional campaign titled 'If I Had a Satellite' was published in United States in February, 2022. It was created for the brand: BYJU’S FutureSchool, by ad agency: Lobo. This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
Advertising Agency: LOBO
Director: Aron Matschulat Aguiar
Executive Producer: Luís Ribeiro
Head of Production: Clara Morelli
Producer: Paula Nobre
Post-Production Producer: Regina Yokota
Storyboard artist: Libero Malavoglia
Concept Artist: Katan Walker
CG Supervisor: Olavo Chagas
Modeling Lead: Tiago Mesquita
Modeling: Adam Pierre, Aikau Oliva, Max Beggs, Natan Zuanaci, Rhenan Fidelis
Rigging: Felipe Gimenes, Rafael Dias, Rafael Shiva
Layout Animation: Rafael Vinicius
Animation Lead: Michel Maron
Animation: André Lorenzini, Camila Fazolin, Larissa Paz, Nicolás Taró, Michel Maron, Raphael Silva, Rafael Vinicius
Look development: Adam Pierre, Aikau Oliva, Daniel Avesani, Max Beggs, Olavo Chagas, TiagoMesquita, Victor Trovato
Lighting & Render: Daniel Avesani, Victor Trovato
Color Grading: Leandro Pena Lover, Leticia Blanco
Composition: Leandro Pena Lover
Motion Artist: Ricardo Filomeno
Matte Paint: Montalvo Machado
Supervision 2D Animation: Raul Vanussi
Producer 2D: Larissa Lie Uehara
2D Animation: Genoviz Pagani, Márcio Perrela, Raul Vanussi, Hugo Takahashi
Edit: Pedro Falcone
Copy: Isabela Balbo
