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10 years

Agency Network: 
Published/Aired: 
February 2010

Description

Bonds Hipsters celebrates 10 years an undies icon with the launch of a new campaign targeting young women. Partnering with So You Think You Can Dance, the new executions reinforce Bonds as the original hipster brand that has evolved to include hot new styles. The campaign runs over TV, online with PR and POS support.

Film advertisement created by The Campaign Palace, Australia for Bonds, within the category: Fashion.

Advertising Agency: The Campaign Palace, Australia
Creative Director: Cameron Hoelter
Art Director: Cameron Hoelter
Copywriter: Kelly Putter
Agency Producer: Jacqui Gillies
Account Planner: Karen Dwyer
Account Lead: Angus Thomson
Production Company & Producer: Curious Films, Tara Riddell
Director / DOP: Darryl Ward
Editor and Company: The Editors
Music and Company: Level Two Music
Media: Mediacom
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Highest Rated

shitix-'s picture

sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.

shitix-
Activity Score 234
J Designer's picture

This is alot like Orcon Broadband's ad that features Iggy Pop sining 'The Passenger'.
But i do like this style, and I'm sure their target market dose too, so it works.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
shitix-'s picture

sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.

shitix-
Activity Score 234
shitix-'s picture

sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.

shitix-
Activity Score 234
xcreativity's picture

In my opinion it falls in the cliché category, sorry about that.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

bad astronaut's picture

would've been cool if it was a music video done by youtube stars...

bad astronaut
Activity Score 544
alexander_bickov's picture

Fantastic music

alexander_bickov
Activity Score 3279
Disco Munky's picture

Rubbish.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

gmint7's picture

shit.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Corbeen's picture

we should put the Age of the crew who worked on some project. Would be more clearer why some strange commercials are appearing ...

Corbeen
Activity Score 1093
TheKid's picture

COOL SHIT, but shit non the less

TheKid
Activity Score 184
Spoonfeederxxx's picture

Who cares?

All that matters is that there are chicks in underwear...

Spoonfeederxxx
Activity Score 641
Copywriter
kamilwoojcik's picture

cool underwear ;)

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
cruzialx's picture

message sent - Great job

cruzialx
Activity Score 194
Affinity Express Inc.
johndoeuu's picture

Standing on the Corner By Super Wild Horses

johndoeuu
Activity Score 2
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