Jersey Swap

Agency Network: 
July 2019


BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted.

Film advertisement created by FCB, Canada for BMO, within the categories: Finance, Sports.

Advertising Agency: FCB, Montreal, Canada
VP, Head Of Creative: Sylvain Dufresne
Art Director: Sebastien Robillard
Copywriter: Joel Letarte
Project Lead: Paul-André House
Strategy: Marie-Nathalie Poirier, Audraine Houel
Director: Le Ged
Photography: John Londono
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