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Jell-O

Campaign
Agency Network: 
Published/Aired: 
December 2017

Description

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”

The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop.

Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Advertising Agency: Barkley, USA
Executive Creative Director: Katy Hornaday
Creative Directors: Doug Hentges, Chris Cima
Executive Producer: Melany Esfeld
Senior Producer: JP McIntosh
Producer: Jasmine Henry
Art Director: Chris Larberg
Copywriter: Justin Smith
VP / Account Director: John Hornaday
Senior Account Manager: Jennifer King
Strategist: Scott Roberts
Production Company: The Sweet Shop
Director: Nick Kelly
Production Company Executive Producer: Laura Thoel
Production Company Producer: Kali Niemann
Production Design: Erin D'Allesandro
Editorial Company: Cutters
Editorial Company Producer: Heather Richardson
Editor: Dustin Kaufman
Postproduction Company: Flavor
Postproduction company producer: Neal Cohen
Color Correction / Artist: Company 3/Tyler Roth
Audio: John Blank / Evolution Audio
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