People hate people that only talk about themselves, and the same happens with brands. BCP is the only bank that prefers to ask people what they want.
Film advertisement created by Ogilvy, Bolivia for BCP, within the category: Finance.
Creative Director: Henry Medina
Head of Strategy & Planning: Milenka Maldonado
Copywriter: Henry Medina
Graphic Designer: Germán Pongo
Executive Producer: Pedro Pablo Escobar
Director: Claudio Durán
Photographer: Sebastián Fernández
Art Director: Mariana Sandoval