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Neil Levy's picture

i like it. it's a little close to the fox sports work that chiat did "hockey makes you tougher" in the tonality of showing fans getting hurt but i think the line is different enough that it's fine. nice casting and great timing.

Neil Levy
Activity Score 314
Copywriter |

neil levy

BFB's picture

Great ad, much better than the other one.

BFB
Activity Score 936
Copywriter
Wordnerd's picture

hehe, nice

Wordnerd
Activity Score 6690
Copywriter
Crisp One's picture

Sometimes I appreciate cheeky Canadian humor like this.

Crisp One
Activity Score 2005
Other at New York
Esoterik's picture

esoterik

Both directions a re brilliant!

Esoterik
Activity Score 32
Copywriter at Centrespread FCB....................now 141 worldwide |

esoterik

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