Charlie Sheen Reborn

Agency Network: 
April 2012


We witness how Charlie Sheen leaves the Rehab clinic. While driving home he notices that everybody on the streets -even cops and pregnant women- is drinking beer. When he arrives home, he finds out what has happened to the world: everybody is drinking Bavaria 0.0% (alcohol free beer).

Film advertisement created by Selmore, Netherlands for Bavaria, within the category: Alcoholic Drinks.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Director: Diederick Hillenius
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Agency Producer: Marga Bierema
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Ralph Bogaerts, Jeroen Vonk
Account Manager: Vincent Breedveld/Eel Suermondt
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Glynn Speeckeart
Editor: Gert Van Berckelaer
Music: Massivemusic
Sound Design / Arrangement: Fc Walvisch
Post Production: Hectic Electric
Other Advertising Agencys: Richard H. Coll
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Temple's picture

Zero alcohol beers usually have zero production budgets. Well done Bavaria for both the celebrity use and the ad spending. This is money that will come back to you.

Activity Score 11339
Creative Director
kleenex's picture

I agree.

Activity Score 58777
Web Designer/Developer
fernandofumey's picture

You are soo right! :)

Activity Score 15
Design Central's picture

Simple and good. Very good.

Design Central
Activity Score 364
chuckieT's picture

This will get talked about. Good job and great use of celebrity.

Activity Score 680
Nike Diesel's picture

Excellent use of a celeb and his (turbulent) personal life. Great work.

Nike Diesel
Activity Score 13708
Art Director
gonndo's picture

Very effective approach and execution, I don't know if is "really" creative though...

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

bakamono's picture

Funny and so true. Good use of celebrity.

Activity Score 998

because therefore it is

peterklaus's picture

unexpected and memorable.

Activity Score 108
Art Director
Al Woods's picture

Can't beat a simple and effective use of celebrity, especially someone you know is gonna love the gag.

Al Woods
Activity Score 19
Creative Director
kkamacho's picture


Activity Score 17
Graphic Designer
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