The beer that won´t knock you down
Promotional action for alcohol-free Bavaria beer, a brand by Heineken Brasil. Bottles that simulate the “weeble” effect were placed in bars to emphasize the main benefit of the product, which is to drink and remain on your feet.
This professional campaign titled 'The beer that won´t knock you down' was published in Brazil in January, 2011. It was created for the brand: Bavaria, by ad agency: MarketData. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: MarketData Direct & Digital, Curitiba, Brazil
Creative Director: Cristhian Stange
Art Director: Vilmar Luiz
Copywriter: Marcelo Russo
Planner: David Whittaker
Acount Manager: Eduardo Horta
Producer: MiniArt Studio