The Sound of Pasta

Agency Network: 
September 2019


The sounds we produce when we cook can tell a lot about our cooking style. They tell the ingredients we choose, the tools we use and the way we manage them. The quality of our final dish is inevitably bound to the quality of the sounds we produce when making it. For World Pasta Day, Barilla and We Are Social Milan turned a perfect recipe by Michelin-starred chef Davide Oldani into a soundtrack, inspiring people to create their own personal composition. This video was launched worldwide.

Film advertisement created by We Are Social, Italy for Barilla, within the category: Food.

Advertising Agency: We Are Social, Milan, Italy
Creative Directors: Alessandro Sciarpelletti, Daniele Piazza
Associate Creative Director: Paulo Cesar Gonzalez
Art Director: Andrea Fumagalli, Jacopo Menozzi
Creative: Michele Vicari, Dario Lo Nardo
Account Director: Danielantonio Di Palma
Account Manager: Giulia Bardon
Account Executive: Stefania Cellini
Production Company: Trees Home
Director: Gianluca Catania
Music: Food Ensemble
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