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Jumpman

Agency Network: 
Published/Aired: 
April 2011

Description

Film advertisement created by BBH, Singapore for Axe, within the category: Health.

Advertising Agency: BBH, Singapore
Creative Director: Steve Elrick
Creatives: Paul Downs, Dave Thackray
Director: Luis Gerard
Agency TV Producer: Daphne Ng
Business Director: David Webster
Account Manager: Emah Zaini
Account Executive: Alexandra Moore
Production House: Lime Production
Post Production: Finito Films
Music composition: A-Bomb Music
Sound Design / Full Mix: The Gunnery
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Vingy's picture

Love this, i like how they keep using the same concept but always in a new and fresh way

Vingy
Activity Score 474
Copywriter at Advance
sirvan's picture

Best axe ad in a long time.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guile's picture

This is great! Despite being based on the old concept of "deodorant gets you laid", it is funny and done superbly. Top visuals and sound.

Guile
Activity Score 95
Producer/Director at Cabaret Studio
AdBuzzer's picture

I wouldn't call it fresh by any means. Actually it's pretty boring and lame. Where is Axe's rapacity and provocativeness??

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

meghnab's picture

nice one....

meghnab
Activity Score 4
Copywriter
atb2005's picture

AdBuzzer is right. This is neither fresh nor the best Axe ad in a long time. It's pretty lame and tame.

atb2005
Activity Score 13557
sirvan's picture

Is it "up there" with the best work from the past? No. Is it better than the absolute crap they've done for the last 2 years? Absolutely.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Brainsugar's picture

I love that.

Brainsugar
Activity Score 1631
Copywriter
Magood's picture

Agree with AdBuzzer: Lame...

Magood
Activity Score 125
Copywriter
yoguismen's picture

bien... ;)

yoguismen
Activity Score 6
Graphic Designer
Boxey's picture

I like it. Definitely a different feel for Axe, but not a bad spoof.

Boxey
Activity Score 8879
Melaleuca In-House
tebbear's picture

great!

tebbear
Activity Score 59
Marketing Manager
Temple's picture

Feels like a leftover from BBH London.

Temple
Activity Score 11341
Creative Director
Glut's picture

what´s so good? very bad for me

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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