Description
Film advertisement created by BBH, Singapore for Axe, within the category: Health.
Creative Director: Steve Elrick
Creatives: Paul Downs, Dave Thackray
Director: Luis Gerard
Agency TV Producer: Daphne Ng
Business Director: David Webster
Account Manager: Emah Zaini
Account Executive: Alexandra Moore
Production House: Lime Production
Post Production: Finito Films
Music composition: A-Bomb Music
Sound Design / Full Mix: The Gunnery
Love this, i like how they keep using the same concept but always in a new and fresh way
Best axe ad in a long time.
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"I love some things, and don't love some other things."
This is great! Despite being based on the old concept of "deodorant gets you laid", it is funny and done superbly. Top visuals and sound.
I wouldn't call it fresh by any means. Actually it's pretty boring and lame. Where is Axe's rapacity and provocativeness??
AdBuzzer is right. This is neither fresh nor the best Axe ad in a long time. It's pretty lame and tame.
Is it "up there" with the best work from the past? No. Is it better than the absolute crap they've done for the last 2 years? Absolutely.
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"I love some things, and don't love some other things."
I like it. Definitely a different feel for Axe, but not a bad spoof.
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