Know You Can

February 2020


Riffing off the values they share with Liverpool FC, AXA’s new brand promise ‘Know You Can’ is about encouraging their customers to feel confident in bettering themselves. Some of the reassuring lines from Klopp include, “We have to push each other. We have to be brave.” The film was shot around Liverpool and features some of the Champion League-winning team’s biggest players, including Sadio Mané, Virgil Van Dijk and Mohamed Salah as well as manager Jürgen Klopp.

Final Sound Mix: Studios Kouz
Executive Producers: Mark O'Sullivan, Harvey Ascott
Director: Lionel Mougin
Producer: Fabyan Daw
DoP: Gianpaolo Lupori
Editor: Thierry Hoss
Colourist: Anne Szymkowiak
Sound Edit: Nicolas Haas
Flame Artist: Sylvian Fabre, Paul Briault
Flame Assistant: Mathilde Scoarnec
Production FR: Philippe Dugay
Production US: Brian Miller
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