Agency Network: 
May 2018


Ikon Sydney has launched its first campaign for Hort Innovation’s Australian Avocados brand since winning the business earlier this year, following a competitive pitch.

The new ‘Smash an Avo’ campaign is part of a complete brand refresh for Australian Avocados. Ikon’s integrated team delivered strategy, media, creative, brand identity, social and digital services to bring the work to market.

Film advertisement created by IKON, Australia for Australian Avocados, within the category: Food.

Advertising Agency: IKON, Sydney, Australia
Chief of Integrated Services: Natalie Musico
Head of Creative Management: Anna College
Executive Creative Director: Rob Martin Murphy
Creative Team: Matt Smith, Dave Heytman
Head of Creative Management: James Champ
Senior Account Director: Andy Morse
Media Director: Emile Van Schalkwyk
Head of Strategy: Hugh McGilligan
Strategy Director: Abbie Love
Head of Content: Maria Casas
Design: Jenie Johnston, Paris Giannakis (logo)
Production Company: Photoplay
Director: Gary John
Senior Producer: Bonnie Fay
Executive Producer: Oliver Lawrence
DoP: Rob Marsh
Food Stylist: Janet Mitchell
Production Designer: Alex Holmes
Wardrobe Designer: Amelia Gebler
Director (Recipe Content): Nino Tamburri
Post-Production: Hogarth
Executive Producer: Samantha Daley
Post Producer: Erin McGookin
Editor: Joe Morris
Colourist: Trish Cahill
Online Editor: Hugh Seville
Sound: Nylon Studios
Sound Design / Mix: Stuart St.Vincent Welch
Recipes / Food Photography: Whisk Media Group
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