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Urban carving

Agency Network: 
Published/Aired: 
January 2009

Description

Editor: Adam Spivey

Film advertisement created by Kempertrautmann, Germany for Audi, within the category: Automotive.

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Frank Bannöhr
Art Director: Frank Bannöhr
Copywriter: Willy Kaussen
Producers: Simona Daniel, Johnnie Frankel
Line Producer: Jannik Endemann
Production Company: Markenfilm (Hamburg) / Rattling Stick (London)
Director: Daniel Kleinman
DoP: Paul Cameron
Post Production: Framestore, London
Sound: Audioforce, Berlin
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Guest's picture

nice.
Seems SF is an endless possibility for creation.
Mike

Guest
Jet Propulsion Lab's picture

Try making left turns down Market Street and tell me about "endless possibility!" Hahaha! (I hope they've fixed that problem by now...)

Pretty neat spot.
I love when my home town is prominently featured in a commercial or film. And there are SO many of them!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
iT-iS-i's picture

very nice, just not sure with the blades cutting through the asphalt like ice though.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

amin24e's picture

very coool
Spark of creativity | http://felket.blogspot.com/

amin24e
Activity Score 127
student
short shorts's picture

Very cool, indeed.

Finally, a car ad that doesn't feel like a card ad. And the fact that the car wasn't shown until past the 40-second mark is a breath of fresh air.

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Jet Propulsion Lab's picture

You wanna know a car ad that didn't feel like a car ad and they didn't even show the car AT ALL the entire length of the spot?

Jeep.

1994.

Cannes. Grand Prix.

Nuff said.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Great ad.

Guest
milacamila's picture

awesome

milacamila
Activity Score 13
La Mesa Publicidad
NastyJester's picture

I'm afraid you're all very, very wrong.

NastyJester
Activity Score 740
Copywriter
Guest's picture

so don't. =)

I'm sure it's good. There is no such feeling as skiing. I know it!

Guest
Guest's picture

buenisimo

Guest
Mantufayo's picture

Cool!!! quiero uno de esos.

Mantufayo
Activity Score 580
Creative Director
Zulo's picture

Wow.

Zulo
Activity Score 62
Copywriter
miko1aj's picture

great one.

miko1aj
Activity Score 3086
creativeflagg's picture

I like it.
For a second there I thought the olympics were coming to SF

creativeflagg
Activity Score 48
Copywriter at Campbell Mithun |

if I write a bunch of copy and no one ever reads it does it exist?

kfez's picture

10!

kfez
Activity Score 31
Guest's picture

Very nice.

Guest
kunalgaur's picture

Superbolhasamaro!

kunalgaur
Activity Score 6
JWT, New Delhi, India
floydeepurple's picture

Brilliant. But the music in the last frame(when the Audi logo appears) was uncalled for. It really breaks the spell. Otherwise, pretty neat job.

floydeepurple
Activity Score 349
Copywriter
NastyJester's picture

I must be fucking missing something here. I quite like the photography, but can somebody please tell me why this idea is so wundervoll?

NastyJester
Activity Score 740
Copywriter
miko1aj's picture

did You ever skied?

miko1aj
Activity Score 3086
NastyJester's picture

You've got more chance of catching me strapped butt-naked to a bucking bronco than seeing me freezing my tits off, balls-deep in snow, on a couple of polished planks of wood. So if this car makes it feel like you're skiing, maybe that's why I'm not feeling the love. But then if I'M not feeling it, what about the other like-minded, non-skiing folk?

NastyJester
Activity Score 740
Copywriter
miko1aj's picture

Forget 'bout the freeze; You should try to slide down any slope and then realize what You've been missing. As to the non-skiing folks – I think there's not so much of them, and not so much of those "not so much" will be indifferent to this picture. This is about dynamic ride which you can feel as if You had not any shell of carriage.

miko1aj
Activity Score 3086
mattlittlegym's picture

nice.

mattlittlegym
Activity Score 342
Advertising
kurtberengeiger's picture

Nice. Very nice.

kurtberengeiger
Activity Score 7330
Copywriter
Guest's picture

This one fucking good audi ad! The last part is really nice and cool!

Guest
sirvan's picture

bueno

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

louie_wang's picture

very cool!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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