Audi Film Advert By Venables Bell & Partners: Elevator

No relation to the car and brand, how am I remembering Audi? It left no impression of the brand, was just a funny skit for a movie. Mirrored to previous Audi campaigns, this was pretty low quality. They should've focused on the male protagonist, he aligns more with the brand tone.

Hammad S

Activity Score 484

Feb 13, 2015 - 3:22

I dont know but I like it.

erhnozcn

Activity Score 62

Client Servicing

Feb 13, 2015 - 4:00

This was horrific.

damnson

Activity Score 11517

Copywriter |

An axe murderer of ads.

Feb 13, 2015 - 7:39

Weird.

N17

Activity Score 475

Creative Director

Feb 13, 2015 - 8:23

Fail... Not expected such b-ad from Audi.

zartattack

Activity Score 10

Marketing Manager at City Never Sleeps |

Nicholas Zartaloudis

Feb 13, 2015 - 10:51

Really boring and bad. Why Audi?

Merlinsil

Activity Score 19

Art Director

Feb 13, 2015 - 12:13

Why did Audi need to do this??? Vanessa Bayer could/should have done this on SNL instead.

kleenex

Activity Score 57563

Web Designer/Developer

Feb 14, 2015 - 1:58

I think this commercial is funny. Fifty Shades of Gray is a really hot topic right now and there is a large range of people who are really excited for the movie and people who absolutely hate it and love anything that makes fun of it. I think this commercial allows for both of those types of people to view it. There are the people that like making fun of the movie that would share it with their friends. Then the people that are for the movie would bring this commercial to fame by talking negatively about it. I think using current hot topics is a great way to connect with consumers. It shows that the company is with the times and it also allows the company to related to its consumers. This specific commercial probably wouldn't influence you to buy a car, but it could definitely give the company some popularity.

Kalinn

Activity Score 24

Feb 16, 2015 - 9:46

so-so

elmarianchi

Activity Score 1253

it's OK to have an opinion

Feb 17, 2015 - 18:00

Absolute fail.

Temple

Activity Score 11341

Feb 18, 2015 - 3:36

Too bad people won't be able to see the connection until after they've seen the movie, which sort of defeats the purpose of this teaser. Audi cars feature prominently in the film.

Bogeyman

Activity Score 80

Producer/Director at TV5 Network Inc. |

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

Mar 02, 2015 - 3:23

Venables, if you want to express spontaneity don't use that look dude, you're suspending my disbelief. If you want to make a kind of spin-off of the movie, don't use that limited narrowness of reactions.. and dare.

Neither flesh nor fowl.
Next time will be better.

Giorgio Luke

Activity Score 58

Producer/Director at Paranoid Films Studio

Mar 15, 2015 - 21:48

I think this ad is really funny and a hot topic. Fifty Shades of Grey, the most unlikely Valentine's Day film ever, is opening over Valentine's Day Weekend. It is like an American fairy tale for women. Casting directors gave Audi a number of plum assignments, the German carmaker landing the roles of A3, S7, S8, R8 V10 Spyder, and Q7. That part is not surprising.

What is surprising is this most unlikely spoof that Audi of America worked up with Saturday Night Live cast member Vanessa Bayer, playing off that elevator scene in the film. After watching it, we felt like Audi looked at us and said, "Oh yeah, we just did that." It's not NSFW, but - like the movie it parodies - this is all about the adult content. We liked it. But would it be too much to say we didn't see this one coming?

Lanwei

Activity Score 14