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Elevator

Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by Venables Bell & Partners, United States for Audi, within the category: Automotive.

Advertising Agency: Venables Bell & Partners, USA
Executive Creative Director: Paul Venables, Will McGinness
Creative Director: Erich Pfeifer
Art Director: Byron Del Rosario
Copywriter: Meredith Karr
Director of Integrated Production: Craig Allen
Agency Executive Producer: Mandi Holdorf
Agency Producer: Ryan Wilson
Production Company: Biscuit Filmworks
Director: Clay Weiner
Director Of Photography: Doug Chamberlain
Executive Producer: Holly Vega
Editing Company: Cut + Run
Editor: Isaac Chen
Asst Editor: Eli Beck Gifford
Editorial Producer: Joanna Hall
Music Company: Search Party
Composer: Chris James
Mix: Mark Pitchford at M Squared
FX: Apache
Account Director: Nicole Spinelli
Account Manager: McKenna Pickett
Project Manager: Talya Fisher
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Highest Rated

Hammad S's picture

No relation to the car and brand, how am I remembering Audi? It left no impression of the brand, was just a funny skit for a movie. Mirrored to previous Audi campaigns, this was pretty low quality. They should've focused on the male protagonist, he aligns more with the brand tone.

Hammad S
Activity Score 484
erhnozcn's picture

I dont know but I like it.

erhnozcn
Activity Score 62
Client Servicing
damnson's picture

This was horrific.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

N17's picture

Weird.

N17
Activity Score 475
Creative Director
zartattack's picture

Fail... Not expected such b-ad from Audi.

zartattack
Activity Score 10
Marketing Manager at City Never Sleeps |

Nicholas Zartaloudis

Merlinsil's picture

Really boring and bad. Why Audi?

Merlinsil
Activity Score 19
Art Director
kleenex's picture

Why did Audi need to do this??? Vanessa Bayer could/should have done this on SNL instead.

kleenex
Activity Score 57563
Web Designer/Developer
Kalinn's picture

I think this commercial is funny. Fifty Shades of Gray is a really hot topic right now and there is a large range of people who are really excited for the movie and people who absolutely hate it and love anything that makes fun of it. I think this commercial allows for both of those types of people to view it. There are the people that like making fun of the movie that would share it with their friends. Then the people that are for the movie would bring this commercial to fame by talking negatively about it. I think using current hot topics is a great way to connect with consumers. It shows that the company is with the times and it also allows the company to related to its consumers. This specific commercial probably wouldn't influence you to buy a car, but it could definitely give the company some popularity.

Kalinn
Activity Score 24
Hammad S's picture

No relation to the car and brand, how am I remembering Audi? It left no impression of the brand, was just a funny skit for a movie. Mirrored to previous Audi campaigns, this was pretty low quality. They should've focused on the male protagonist, he aligns more with the brand tone.

Hammad S
Activity Score 484
elmarianchi's picture

so-so

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

Temple's picture

Absolute fail.

Temple
Activity Score 11341
Creative Director
Bogeyman's picture

Too bad people won't be able to see the connection until after they've seen the movie, which sort of defeats the purpose of this teaser. Audi cars feature prominently in the film.

Bogeyman
Activity Score 80
Producer/Director at TV5 Network Inc. |

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

Giorgio Luke's picture

Venables, if you want to express spontaneity don't use that look dude, you're suspending my disbelief. If you want to make a kind of spin-off of the movie, don't use that limited narrowness of reactions.. and dare.

Neither flesh nor fowl.
Next time will be better.

Giorgio Luke
Activity Score 58
Producer/Director at Paranoid Films Studio
Lanwei's picture

I think this ad is really funny and a hot topic. Fifty Shades of Grey, the most unlikely Valentine's Day film ever, is opening over Valentine's Day Weekend. It is like an American fairy tale for women. Casting directors gave Audi a number of plum assignments, the German carmaker landing the roles of A3, S7, S8, R8 V10 Spyder, and Q7. That part is not surprising.

What is surprising is this most unlikely spoof that Audi of America worked up with Saturday Night Live cast member Vanessa Bayer, playing off that elevator scene in the film. After watching it, we felt like Audi looked at us and said, "Oh yeah, we just did that." It's not NSFW, but - like the movie it parodies - this is all about the adult content. We liked it. But would it be too much to say we didn't see this one coming?

Lanwei
Activity Score 14

Lanwei

faissalo's picture

This is not cool. It would be better if she was only hitting on audi drivers.

faissalo
Activity Score 728
Art Director |

Nice init

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