Singing Horses

Agency Network: 
December 2019


ATG is the leading betting company in Sweden with a long tradition of handing out major sums on horse racing. Since the beginning of 2019 the swedish market is open for competitors to offer horse betting. With the forward leaning concept Expect more, the brand always aims to challenge current standards in the sportgaming industry. The purpose with this particular campaign, created by agency Åkestam Holst Sweden, is underlining the fact that ATGs horses delivers more than you can expect in term of big wins. They are actually so happy for it that it calls for an opera duet and a Japanese romantic hit from the 60s.

Film advertisement created by Åkestam Holst, Sweden for ATG, within the category: Gambling.

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Production Company: Camp David
VFX Production: Swiss International
Creatives: Jesper Holst, Mark Ardelius
Agency Producers: Helena De Brun
Account Director: Magnus Hamberg
Planner: Henrik Sjödin
Production Manager: Ikka Norberg
Director: Robert Jitzmark
Producer: Nicola Jones
Dop: John Strand
VFX Supervisor: Leo Wilk
VFX Producer: Gabrielle Riggir
Editor: Stefan Ström
Sound Editor: Martin Dahl
Colourist: Max Strömberg
Music Supervisor: Music Super Circus
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