ADVERTISING

ATG

A Love Story

Agency: Åkestam Holst

Description

This 80 sec TVC about prevailing friendship for our client ATG (Swedish Horse racing) and their weekly game V75. The film can be seen as a metaphor for horse racing culture with dedicated supporters who loyally follow their interest through friendship, disappointment and happiness. But also for the able betting man's feeling for a rough diamond ­a horse he knows can win. The film was shot in the area around Seville. The song "Where do I begin?" from the film "Love Story" (1970) is sung by Dame Shirley Bassey.

This professional campaign titled 'A Love Story' was published in Sweden in January, 2011. It was created for the brand: ATG, by ad agency: Åkestam Holst. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: Akestam Holst, Stockholm, Sweden
Art Directors: Jesper Holst, Bjorn Gustavsson
Copywriters: Mark Ardelius, Patrick Dry
Director: Rane Tiukkanen
Producers: Peter Sarhammar, Fabian Mannheimer
Production Company: It's Showtime
DOP: Jallo Faber
Post production: STOPP

ADVERTISING

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