The popping chicken

Agency Network: 
May 2017


Even though severe heartburn is a serious condition, people would rather medicate themselves than seek professional help. This exacerbates the problem instead of alleviating it, so Aster Hospital decided to change that. We created a humorous video designed to entertain and persuade people to go for a checkup. “The Popping Chicken” introduced Marylu, a “popcorn popping” hen, who gets the hospital to connect with its target audience.

Film advertisement created by Y&R, United States for Aster Hospital, within the category: Health.

Advertising Agency: Y&R, Miami, USA
Creative Director: André Felix
Associate Creative Directors: Marlon Zanatti, Victor Amador
Senior Art Directors: Vanessa Castañeda, Mestre VB
Senior Copywriter: Ricardo Chuecos
Project Manager: Rafael Rodriguez
Illustrator: Charles Clements
GM & Executive Director: Alok Gadkar / The Classic Partnership Advertising UAE
Copywriter: Nilesh Naik
Account Director: Pulkit Vasisht
Executive Creative Director: Kalpesh Patankar / Y&R Dubai UAE
Production Company: BRO
Director: Mário Patrocinio
DOP: Pedro Patrocinio
Editor: André Caniços
Line Producer: Diogo Sereno
Project Manager: João Belmar
Sound Design: Sérgio Duarte
Animation & Post Production: Nebula Studios
3D Animation & VFX: Miguel Madaíl de Freitas
Compositing: Guilherme Afonso
Motion Design: Rafael Sousa
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