Agency Network: 
Published/Aired: 
July 2016

Description

The videos employ a coercion tactic where imaginary gospel choir signers, petty gossips and slam rap battlers demand that the athlete give up. The result is motivational insight into an athlete’s grit and resolution to keep pushing.

Film advertisement created by TDA_Boulder, United States for Ascent Protein, within the category: Food.

Advertising Agency: TDA_Boulder, USA
Executive Creative Director / Founder: Thomas Dooley
Executive Creative Director / Partner: Jonathan Schoenberg
Director of Strategy: Constance DeCherney
Creative Director: Jeremy Seibold
Associate Creative Director: Barrett Brynestad
Media Director: Sam Johnson
Media Supervisor: Heather Lee
Sr. Project Manager / Producer: Kate Osborne
Integrated Producer: Lindsey Ritter
Production Designer: Michelle Hicks
Director of Client Services: Christi Tucay Clark
Senior Account Executive: Lauren Corna
Assistant Account Executive: Roger Ferguson
Production Company: The Directors Bureau
Director: Ryan Hope
Executive Producers: Lisa Margulis, Elizabeth Minzes
Producer: Benjamin Gilovitz
DP: Matt Lloyd
Production Designer: JC Molina
Post Production: Cosmo Street
Editor: Katz
Post Producer: Chelsea Spensley
Online: Shinya
Composer: Ari Balouzian
Graphics company: Brickyard
Animator: Anton Thallner
Finishing Company: Apache
Colorist: Shane Reed
Mix Studio: Lime
Sound Engineer: Zac Fischer
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Reality Check's picture

For the TV part alone, Ascent Protein is a substantial campaign. Otherwise, the body of work is estimable but not quite great.

Reality Check
Activity Score 2547
sacrilegend's picture

Really quite daring work. Congrats to the team.

sacrilegend
Activity Score 3394
Copywriter
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