Everyone

Campaign
Agency Network: 
Published/Aired: 
July 2008

Also From This Campaign 3

Description

Stefan Sonnenfeld, Brian Robinson

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / Art Director: Alain Briere, Drew Stalker
Sr. Copywriter / Copywriter: Krista Wicklund, Alicia Dotter
Agency Producers: Hank Zakroff, Francesca Moore
Production Co: Green Dot Films
Director: Mark Coppos & Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc
Editor: Jared Coller
Post Co: CO3
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leaking bucket.'s picture

I think it is a bit of a tired formula (you get this much more, for this much less).

I also think that the hard-sell (price point) needs be left up to AT&T and that Apple should stick to their image (It is not how much you pay, it's what you get and how well it works.)

leaking bucket.
Activity Score 136

That's my first thought...

dico's picture

Hi there!
I am from argentina and i really hope that the iPhone arrives soon and really costs u$s 200.
(sorry for my english)

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Alistair C.'s picture

this is not an ad, it's just a demo.

Alistair C.
Activity Score 690
Copywriter
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