A 100 million loves

Agency Network: 
February 2020


Mo Salah, is one of the best football players in the world, and is inspiration to every Egyptian, so Adidas launched back in 2018 campaign called a 100 million strong to urge fans in Egypt to support Salah in the world cup 2018, later in 2019 Egypt was hosting the African Cup of Nations so we created a digital initiative where we a football signed with inspirational words and quotes by normal Egyptian fans from all over Egypt to deliver to their inspirational icon Mo Salah to motivate and cheer for up before he plays the African Cup of Nations in 2019

Film advertisement created by Think ; Ants, Egypt for Adidas, within the category: Sports.

Advertising Agency: Think; Ants, Cairo, Egypt
Creative Director: Marwan Hussein
Art Director: Abd El Rahman Galal
Director: Manal El Gendy
Dop: Ahmed Zanfal
Editor: Sameh Nassar
Film Production: Think ; Ants, Silver Green
Sound Mixing & Design: Mohamed Salah
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