Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people.
The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”.
In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula.
Film advertisement created by Bruketa & Zinic, Croatia for Addiko, within the category: Finance.
Brand Strategy Naming / Visual Identity / Logo: Prophet
Creative Directors: Sinisa Waldinger, Davor Bruketa
Art Directors: Ivana Momcilovic, Sonja Surbatovic, Mia Maric
Copywriters: Mario Radoševic, Martina Tupek
Account Director: Ivanka Mabic
Strategic Planners: Ivan Tanic, Tea Silvia Vlahovic
Account Managers: Jelena Babic, Sandra Grkovic
Account Executives: Eliza Ragac, Adela Dulan
Digital Account Manager & Strategist: Jasna Manzoni
Digital Strategist: Marko Matejcic
Social Media Manager: Karla Andric
TV Production: Val produkcija
Video Production: Poster