April 2020

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While most of the nation self-isolates, essential workers leave their homes and risk their lives every day to continue providing critical services for the public. To thank these heroes, the Ad Council created Out There For Us, a campaign to show our gratitude for their dedication, resilience, and service during this crisis. Featuring “Good Job” by Alicia Keys, the PSA encourages viewers to submit a short thank you message to essential workers in their own lives using the hashtag #OutThereForUs. Select user submissions will be turned into new digital out-of-home billboards, joining the campaign’s other assets thanking doctors, delivery drivers, grocery store workers, and more on the frontlines across the country.

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