Engine Parts

Agency Network: 
March 2010


Film advertisement created by rp&, United States for Acura, within the category: Automotive.

Advertising Agency: rp&, Santa Monica, CA, USA
RPA Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Sr. Art Director: Eric Goldstein
Sr. Copywriter: John Guynn
Executive Producer: Jack Epsteen
Creatives: Perrin Anderson, Laura Hauseman, Sean Vij, Jon Willard
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Toby Irwin
Executive Producer: Shawn Lacy, Colleen O’Donnell
Line Producer: Jay Veal
Editorial Company: The Whitehouse
Editor: Stewart Reeves
VFX Company: Animal Logic
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Music: Robot Repair
Composer: Michael Schanzlin
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Highest Rated

Phil Lestino's picture


Phil Lestino
Activity Score 1654
michelangelo's picture

like the print ad, no amount of text or VOs could give this campaign clarity

Activity Score 656
Enduwolf's picture

'The most innovative thinking you'll find, you'll find in an Acura'

It's a very simple campaign, they, with accompanying simple visual direction and soothing VO talent, are listing their innovations.

Activity Score 161
Copywriter at Advertising Energy Group
Adaddicted's picture

if it is true, I shall call it Acura!

Activity Score 3403
Art Director |


satrianee's picture

The series are all about the "technical skills". A very clear and nice way of telling "a lot" about engine. It's getting more fun watching these.

Activity Score 3734
polar's picture

Effective, the messege is comlpetely clear.

Activity Score 28
Politecnico Grancolombiano
GX's picture


Activity Score 144
Creative Director
Ed Rapport's picture

Damn. these guys are good! the theme holds tight in all 3 spots. I've been told enough about the great mechanics of this Acura, if I were in market for a new car, I would consider. Not bad looking whips either.

Ed Rapport
Activity Score 712
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Phil Lestino's picture


Phil Lestino
Activity Score 1654
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