Description
City maps as you’ve never seen before. This is the campaign Lew'Lara/TBWA has created for Nissan Brasil. Maps of Barcelona, Brasília and Paris were redesigned using a laser cutting technique. The results were dozens of paper and acrylic displays that showed just the streets and avenues of each one of those cities. The whole thing was reinforced by a special illumination that shines the light in a way that the shadows of the maps were all over the walls.
"Besides showing the city in a new and different way for those who drive a Nissan car, these maps represent the care and accuracy Nissan takes in designing cars. The point of sale helped to enhance the association between high-end technology and Nissan." says Felipe Luchi, Lew'Lara/TBWA’s Creative Director.
This professional campaign titled 'Brasilia map, Barcelona map, Paris map' was published in Brazil in March, 2010. It was created for the brand: Nissan, by ad agency: TBWA. This OOH Outdoor medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 14 years ago.
Credits
Advertising Agency: Lew’Lara/TBWA, Brazil
