Agency Network: 
July 2011


Film advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald
Production Company: Believe Media
Director: Floria Sigismondi
Exec Prod: Liz Silver
Line Producer: William Sloss
DP: Simon Chaudoir
Photographer: Felipe Robelo
Retouching / Post Production: E-Graphics
Art Materials and Logistics: Alarming Industries
Editing: Lost Planet
Editor: Hank Corwin
Exec Prod: Krystn Wagenberg
EP: Justin Brukman
Producer: Louisa Cartwright
Music: Octopus Project
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Temple's picture

Too iconic to stay away for long from its roots. Good to see the bottle back.

Activity Score 10883
Creative Director
Ron Burgundy's picture


Ron Burgundy
Activity Score 1616
Art Director at Southern California
Ron Burgundy's picture


Ron Burgundy
Activity Score 1616
Art Director at Southern California
Abhishek Parikh's picture

Some things don't change; ABSOLUT-ly brilliant.

Abhishek Parikh
Activity Score 548
kleenex's picture

nice idea.

Activity Score 57557
Web Designer/Developer
Rotzgoht's picture

A friend of mine works on this account. So I want to rib him and say how awful it is. But it's not awful at all. There's a lot of long legs on this. And all they did was bring back the bottle. And then some.

Activity Score 184
Argonath's picture

drunk people do artistic and briliant things, why I'm still sober?

Activity Score 83
pez's picture

Great work.

Activity Score 1770
Creative Director
Jackbr's picture

Cool, very, very cool.

Activity Score 1486
Art diretor |


Nike Diesel's picture

What adidas did with adicolor is more relatable with consumers and product.
Here, the link is not that strong. I don't see anything special here, except keeping the artists drunk.

Nike Diesel
Activity Score 13478
Art Director
Corbeen's picture

OOOOOOh. Not only that u didn't create a new strategy but u involved innocent artists to paint on ur bottle from the 80's... Whooohaaa:)
I hope u payed them enough for this ....

Activity Score 1061
brendansparrow's picture

Although I don't agree that vodka helps inspire creativity (more often than not the only thing it incites in me is a thumping hangover), the ad is a good return to their iconic message and kudos to the artists involved for their efforts in such a large-scale project.

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