Phone Fraud remains a big issue in Bulgaria, despite the many successful measures undertaken by the Police. Every fourth person knows someone, who has been а victim to attempted scam. For the last three years, they have been 3044 cases of phone fraud. Elderly people, being the most impressionable part in our society, make the highest number of victims. They are easily convinced into parting with all of their savings following a series of phone calls. The scenario is always different which makes it even harder to prevent. The current urgent situation caused by Covid-19 is a prerequisite for a rise in phone scams. This is the reason why we have launched the A1 Guard - a free app designed to help people protect their parents and children by filtering the calls and thus preventing criminals from reaching them. We truly hope that this campaign will make our home a better and safer place to live in.
Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Electronics, Technology.
Creative Leader: Martina Solakova
Copywriter: Atanas Kamburov
Graphic Designer: Tsvetomir Atanasov
Creative Director: Radomir Ivanov
Account Director: Eleonora Misheva
Account Manager: Nevena Todorova
Group Client Service Director: Blagovesta Kostova
Group Strategy Director: Kristina Petrova
Production House: MatchPoint Productions
Producers: Milo Braynov, Plamena Ivanova, Nataliya Todorova
Director: Zoran Petrovski
Dop: Anton Ognyanov
Post Production And Color Grade: Dimitar Itskov / Motiff
Sound: Martin Bochev / LP Sound Studio