WhatIf drinks Vending Machine

Agency Network: 
October 2017


In a recent survey to calculate the least stressed cities of 2017, most cities in India fared extremely poorly. Bengaluru was 130th, Kolkata was 131st, Mumbai was at 138 and Delhi was at 142. Today, India is one of the fastest growing economies in the world, but it comes at a cost. Stress is the biggest factors in a deteriorating quality of life and is a silent killer. Many a times, we do not even know how stressed we actually are.

What If there was a vending machine to tell you how stressed you are?

Presenting the What If Vending Machine. An attempt to blend consumer experience with technology, the vending machine measures the stress levels in your brain and dispenses a What If bottle only if you are 100% calm. What does it take to have a calm and clear mind? Is it really possible?

Experiential advertisement created by Blink Digital, India for What If, within the category: Public Interest, NGO.

Advertising Agency: Blink Digital, Mumbai, India
Chief Creative Officer: Dooj Ramchandani
Copywriter: Malvika Rao
Account Director: Rikki Agarwal
Account Executive: Piyushi Khosla
Product Designers: Mayur Bet, Sumit Gupta, Kiran Naikwade, Somya Devenda
Director: Abhijit Gajwani
Production House: Blink Digital
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kleenex's picture

I like the concept.

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