We wanted to flood culture with a message of unbiased love. So, at the NFL Pro Bowl in Orlando, we took an iconic part of culture, the Kiss Cam, known for showcasing straight, same race relationships and turned it into a symbol for love in all its forms.
By partnering with the NFL, a league widely perceived for having a culturally biased fan base, we proved that love just looks like love, no matter who you are.
We turned 60,000 fans watching a jumbotron, into millions watching it online, through a film of the stunt that we released on Valentine’s Day.
Experiential advertisement created by R/GA, United States for The Ad Council, within the categories: Professional Services, Public Interest, NGO.
Production Company: Tool of North America
Post Production Company: Cut & Run, The Mill
Music/Sound Company: Nylon Studios
Vice Chairman Global Chief Creative Officer: Nick Law
Group Executive Creative Directors: Eric Jannon, Chris Northam
Creative Directors: Chris Joakim, Mike Donaghey
Creatives: Dane Van Veen, Tom Vouga, Ilan Orengel, Alfredo Adan, Alberto Portas, Chris Parker, James Schumacher
EVP Global Chief Marketing Officer: Daniel Diez
Executive Production Director, Campaign: Cindy Pound
Executive Producer: Jeff Skutnik
Executive Production Director, Content: Kat Friis
Senior Content Producer: Ashlye Vaughan
Director: Floyd Russ
Editor: Robert Ryang
Color: Damien Van Der Cruyssen
VFX Lead Artist: Joseph Grosso
VFX 2nd Lead Artist: Matt Dolven
Sound Mixer: Rob Ballingall
Strategy: Dylan Viner, Dave Surgan, Amy McEwan
Director of Photography: Gregory Wilson
Line Producer: Elyciphus Siler
Director Business Affairs: Stephen Bernstein
Coordinator Business Affairs: Melissa Naimi