To encourage people to take the advice of booksellers and express themselves through their reading choices, we created the campaign “Say it with a book.”, in which books communicate via their titles. Then we set out to prove the communication power of books: with the world’s first “say it with a book” speed-dating night. The idea? Choose your date based on their choice of book, to give you an insight into their characters. With 1.3 matches per entrant, the event’s success rate was 30% higher than average. Press response was overwhelmingly positive, with the activation reaching around 3 million readers.
Experiential advertisement created by Serviceplan, Switzerland for SBVV, within the category: Recreation, Leisure.