Jack Parow delivers RocoMamas to Uber Eats customers

December 2017


When you live in a student town, the two things you crave the most during exams are food… and a party. So, RocoMamas and Uber Eats teamed up to bring these essentials to life, at customer doorsteps. To communicate the two brands' partnership, for a two hour period in Stellenbosch, the RocoMamas store on Uber Eats offered customers the opportunity to order a meal, with the added incentive of Jack Parow - South African, global rapping sensation - being the delivery driver.

Advertising Agency: Retroviral, Johannesburg, South Africa
Creative Director: Mike Sharman
Strategist: Binwe Adebayo
Head of content: Kathryn McConnachie
Client service: Cherry-Lee Bekker
Production: 10th Street Media
Executive Producer: Darren Kerr
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kleenex's picture

Well I would like the hat.

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