In order to celebrate the launch of the new Nike Air VaporMax, we created an interactive installation based on the biggest recent Nike innovation: a sole that is 100% full of air, without any other support material filling. We produced a physical 10-foot-long sole, suspended in the air of the Nike flagship store. Through Leap Motion technology, shoppers could freely control the giant sole with their hand motions. The interactive exhibit ran for a whole month in the biggest Nike store in Latin America.
Experiential advertisement created by R/GA, Argentina for Nike, within the category: Fashion.