Chile's Movistar Arena turned its lights back on for a good cause.
Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. After months with its lights turned off due to the current context; the Movistar Arena turned on its dome lights again to show the breast self-examination movements practically and effectively. The action included tips and tools for its execution and information about the disease.
Experiential advertisement created by VMLY&R, Chile for Movistar, within the categories: Electronics, Technology, Health, Public Interest, NGO.