More Beer, Less Lake

April 2020


Lately the beer brand Miller has lost market shares and wants to become relevant again. The "More Beer, Less Lake" campaign is a way for Miller to re-build the connecting to their hometown. By helping out with an issue that concerns what used to be their most loyal customers.

Experiential advertisement created by Berghs School Of Communication, Sweden for Miller, within the category: Alcoholic Drinks.

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