Miller Lite was becoming out of touch with younger drinkers. Most people had forgotten they invented light beer. Plus, it looked like a brand for people 45+ years old, even though the liquid was exactly what younger drinkers wanted. Miller Lite wanted to be an original again. Modernize the brand without losing the timeless core and once again be relevant to younger 21+ year old drinkers.
This professional campaign titled 'Miller Lite' was published in United States in August, 2016. It was created for the brand: Miller, by ad agency: TBWA. This Design medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Juniper Park\TBWA
Chief Creative Officers: Barry Quinn, Alan Madill, Terry Drummond
Creative Director: Louis Duarte
Designers: Louis Duarte, Cody Sennyuen, Dave Kenny, Kevin Umana, Jose Garcia, Vanessa Rosati
Copywriters: Carolyn Crystal, Jesse Wilks, Marco Buchar, Julia Wallace
Art Directors: Gerardo Agbuya, Angela Vuong
Group Account Director: Adrian Goodgoll
Account Supervisor: Heather Maclaren
Account Executives: Amy Liu, Michael Leutner
Illustrators: Ryan Lynn, Conrad Garner, Charles Glaubitz, Andrew Fairclough
Senior Marketing Executive: Greg Butler
Marketing Directors: Sheryl Rosa, Cris Rivera