AMG VRace Madrid

Agency Network: 
Published/Aired: 
December 2016

Description

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace

Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

Advertising Agency: Pixel and Pixel, Madrid, Spain
Executive Creative Director: Victor Coello Muñoz
Creative Director / Copywriter: Javier López Píriz
Art Director: Lucas Sánchez
Technical Director: Roberto Torres
Head of programing: Luis Avilés
Account Director: Adrián León
RRSS Director: María García-Albertos
Audiovisual Production: La Bicicleta AD
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Highest Rated

kleenex's picture

not a bad use of VR.

kleenex
Activity Score 57895
Web Designer/Developer
halaby87's picture

nice

halaby87
Activity Score 10402
kleenex's picture

not a bad use of VR.

kleenex
Activity Score 57895
Web Designer/Developer
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